Bright colors and pajamas set to be top trends in 2022, says Pinterest

By

Mathilde LEMAIRE

Published
Dec 8, 2021

It seems that fashion will be shaped by the Covid-19 pandemic once again in 2022. At least that's what Pinterest, the American website specialized in sharing inspiration and practical tips, reports in its latest annual study, "Pinterest Predicts," which highlights trends for the coming year. 

Based on the analysis of the searches of 400 million users around the world in the platform's most popular categories, including home, fashion, beauty, education, travel and wellbeing, the report outlines a number of trends set to define next year, with many reflecting the unique context of the pandemic. Indeed, according to Pinterest, 2022 will continue to be marked by the health crisis and post-lockdown trends. 

The gloom of the pandemic, for example, is generating strong user demand for colorful clothes, as shown by the increase in searches for terms such as "rainbow dress women," which have doubled, "fuschia dress outfit," which have quadrupled, and "electric blue outfit," up 140%.

Ads

After several months spent at home, the platform's users have also been showing more interest in clothes to be worn indoors, searching for pieces that are both comfortable and stylish, such as satin nighties, which have generated twice as many searches as last year. Searches for silk nightgowns have multiplied by eight, while searches for men's pajamas have doubled. 

The report also reveals a range of other, more general trends. Goth stylings will apparently be another major feature of 2022 , with Pinterest users currently searching for the style in both the fashion and home categories, while check-pattern pieces, favored by both millennials and boomers, are also set to be a top trend.