×
2 821
Fashion Jobs
VF INTERNATIONAL
Credit Controller - Italian Speaking
Permanent · CALVERTON
VF INTERNATIONAL
Credit Controller
Permanent · CALVERTON
BOOHOO GROUP
Site Operations Manager
Permanent · BURNLEY
SHISEIDO
Shiseido Assistant Business Manager - Harrods (37.5 Hours)
Permanent · London
BOOHOO GROUP
Senior Site Operations Manager
Permanent · BURNLEY
HARRODS
Food Supply Coordinator
Permanent · LONDON
HEAD OFFICE
Social Marketing Manager
Permanent · LONDON
HEAD OFFICE
Service Operations Manager
Permanent · BRACKNELL
HEAD OFFICE
Social Marketing Performance Manager
Permanent · LONDON
DR. MARTENS
Logistics Finance Manager
Permanent · LONDON
MULBERRY
Junior Product Manager
Permanent · LONDON
MULBERRY
Warehouse Operative
Permanent · SHEPTON MALLET
HARRODS
Aftercare Consultant
Permanent · LONDON
SELFRIDGES
Lead Tech Business Analyst - Customer And Omnichannel
Permanent · LONDON
SELFRIDGES
Senior Tech Business Analyst - Customer And Omnichannel
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Selfridges, London - 22.5 Hours/Week - Part Time, Permanent
Permanent · Londres
BOOHOO GROUP
Warehouse Operative - Any 5 in 7, 06:00 - 14:00
Permanent · CRICK
BOOHOO GROUP
Warehouse Operative - Boohoo Group (Pretty Little Thing)
Permanent · SHEFFIELD
AESOP
Retail Consultant | Full Time | Aesop Northcote Road, London
Permanent · London
AESOP
Retail Consultant | Part Time | Aesop Northcote Road, London
Permanent · London
AESOP
Retail Consultant | Full Time | Aesop Richmond, London
Permanent · Richmond
AESOP
Retail Consultant | Part Time | Aesop Richmond, London
Permanent · Richmond
Published
Feb 3, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

BRC issues new guidelines for 'vegan' fashion

Published
Feb 3, 2020

With a growing number of ‘vegan’ fashion products and brands being launched, the British Retail Consortium (BRC) has issued new guidelines to make sure that anything described as vegan really is completely free of animal products.


Stella McCartney was a vegan fashion pioneer but with more labels entering the sector, fashion buyers need more information



The industry body said it has had a deluge of requests from fashion buyers moving into the vegan area for the first time and wanting to ensure that what they’re buying-in really would pass the test for demanding vegan consumers.

That means getting rid of any materials that are animal-derived but also ensuring that dyes, glues and “traces of use in more hidden elements” in the production process have no animal connections, the BRC said.

And it also warned that just because a product fits the bill to be described as vegan, doesn’t make it sustainable with a whole extra set of criteria to meet in order to make that claim.

The BRC said “retailers would need to go back to their suppliers and ask the right questions about the raw material ingredients in order to verify them individually”.

Its new Voluntary Guideline on Veganism in Fashion includes the sequence of steps and questions to ask both internally and of suppliers to ensure materials are vegan. It also highlights the risk areas and shows what to consider, where to begin and then how to actually implement any steps towards creating vegan products, 

And there’s a comprehensive list of all animal-derived fibres and materials that the body said “goes into greater depth than retailers currently have”.

Consumers adopting a fully vegan lifestyle have been on the rise in recent years but those mixing vegan products into their purchases — whether for ethical or for health reasons — have also been impacting the market. This has seen the total ‘ethical’ retail market rising to a value of £40 billion+ just over a year ago and likely to have accelerated even further in the past 12 months, according to a study by the Co-op.

Copyright © 2022 FashionNetwork.com All rights reserved.