×
1 104
Fashion Jobs
LEVI'S
Mobile App Trading & Operations Manager
Permanent · London
BLACK PR
Sales Account Manager
Permanent · LONDON BOROUGH OF HACKNEY
ESTÉE LAUDER
Clinique - Consultant - Boots, Inverness - 18 Hours - Part Time, Permanent
Permanent · Inverness
RELY RECRUITMENT
Head of Finance / Finance Manager
Permanent · LONDON
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Director, Global Social Marketing
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - John Lewis, Milton Keynes - 37.5 Hours, Days - Full Time, Permanent
Permanent · Milton Keynes
SHISEIDO
Nars Account Manager, Fenwick Bond Street (37.5 Hours)
Permanent · London
LIBERTY LTD
Sales Manager
Permanent · LONDON
LIBERTY LTD
Retail Security Officer
Permanent · LONDON
VF INTERNATIONAL
Inbound Logistics Analyst - 12 Month Ftc
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, White City London - 35 Hours - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, Birmingham - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Regulatory Scientist - Global Ingredients Compliance
Permanent · Petersfield
By
AFP
Published
Oct 31, 2008
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Brazil markets GPS lingerie, 'Find Me If You Can'

By
AFP
Published
Oct 31, 2008


Brazilian model displays lingerie with a GPS device attached - Photo : AFP
RIO DE JANEIRO, Oct 30, 2008 (AFP) - Lingerie maker Lucia Iorio says her new design targets the modern, techno-savvy woman, but the GPS-equipped "Find Me If You Can" line has raised the hackles of feminists who call it a 21st-century chastity belt.

The lingerie combo consists of lace bodice, bikini bottom and faux pearl collar, with the GPS device visibly nestled in the see-through part of the bodice next to the waist.

"This collection... is a wink to women and a challenge to men because, even if she gives him the password to her GPS, she can always turn it off," Iorio told AFP.

"She can be found only if she wants to."

"It's not a modern chastity belt. Some men think they can keep tabs on their girlfriends with it, but they're wrong," she added.

Unconcerned with the controversy her new collection has raised, Iorio is also dismissive of the global financial crisis and its adverse impact on luxury items sales since the GPS lingerie retails from a cool 800 dollars, with a standard Global Positioning System, to 1,100 dollars with a more advanced model.

So how many has she sold?

Iorio admits to selling only a few so far, but is full of optimism for the future.

"Some women are now interested in buying it for protection," she said, adding that in a violence-prone country like Brazil her GPS lingerie should soon be selling briskly.

Copyright © 2022 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.