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Published
Oct 28, 2016
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Bravissimo opens larger Liverpool One flagship

Published
Oct 28, 2016

Intimates, swimwear and nightwear specialist Bravissimo has opened a new store in the Liverpool One shopping mall in northern England.


The new Bravissimo store is larger than its predecessor


The 4,000 sq ft store is in the upscale Peter’s Lane part of the centre is spread across two levels. The main retail area being on the lower floor and the upstairs area includes a space for fittings.

The retailer, which targets women with cup sizes D to L, said the location is considerably larger than its previous Bold Street store. It has a new design concept and customers are featured throughout the shop through the display of photos and inspirational quotes. Additionally, each changing room has been named after a Bravissimo customer.  

The new store also has extended opening hours and carries the full collection, which includes clothing range designed to fit and flatter women with bigger bust sizes, as well as the core intimates offer.

Bravissimo said Peter’s Lane is rapidly becoming a destination for shoppers, with the location recently seeing its strongest sales and footfall since opening.

Its new store is near a Hotel Chocolat Café as well as fashion stores under the Ted Baker London, Hugo Boss, Reiss and Michael Kors banners. The White Company is also opening nearby in November.

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