×
523
Fashion Jobs
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
TOO FACED
Too Faced Business Manager - Boots Brentwood, UK
Permanent · BRENTWOOD

Brama Group teams up with Riccardo Grassi to distribute US labels Cotton Citizen, Boyish Jeans in Europe

Translated by
Nicola Mira
Published
today Nov 15, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Brama Group has announced a partnership with Riccardo Grassi Showroom for the distribution of two new additions to Brama’s brand portfolio: Los Angeles-based Cotton Citizen, a t-shirts and jersey casualwear brand for men and women, and Californian women's denim label Boyish Jeans, whose strengths are wearability and fabric quality.
 

A look by Cotton Citizen - DR


The collaboration will begin with the Spring/Summer 2019 season. Riccardo Grassi Showroom will take charge of the two labels’ distribution in Europe and in some other countries outside of the continent. It will act as an agent, tasked with building up a network of retailers on behalf of Brama Group.
 
Riccardo Grassi is the co-founder of renowned Milanese showroom Studio Zeta. In 2012, he set up his own organisation with a showroom measuring nearly 4,000 square metres, chiefly distributing high-end designer labels, such as Blancha, Brognano, Del Pozo, Drome, Erika Cavallini, Giamba, Giambattista Valli, Khrisjoy, Marco De Vincenzo, Mother of Pearl and MSGM, and also operating temporary showrooms in Paris and London during the Fashion Weeks.

Grassi’s high-end market positioning is therefore complementary to that of Brama Group, which is more focused on the premium segment. Brama was founded in the 1950s in Modena, Italy, as a knitwear manufacturer. In the 1990s, it transformed itself in a distribution company, working across Europe mostly for Californian brands, and operating seven showrooms in Milan, Paris, Copenhagen, Antwerp, Madrid, Düsseldorf and Munich.
 
“Riccardo Grassi Showroom is a major player in our sector, one we never regarded as a competitor, as it operates in a market segment different from ours, with more of a ‘designer’ positioning as opposed to our ‘contemporary cool’ one. A nice opportunity to work together came up, and we took it,” said Renzo Braglia, general manager of Brama Group, in a press release.
 

Boyish Jeans features a fresh take on vintage style - DR


Brama Group is chiefly active as a distributor: it buys products directly from fashion labels and resells them to its retailer clients, offering logistics and re-stocking services. Sometimes it also acts as an agent, in other words a straightforward intermediary between labels and retailers, but it only does so rarely, for specific brands on specific markets.
 
The group currently prefers to focus on its core business (it recently closed down a PR office in Paris), resorting when necessary to external agents, as is the case of this partnership, in which Brama Group “will act as distributor for Cotton Citizen and Boyish Jeans, while Riccardo Grassi will work as an agent, covering a broad area, in Europe and worldwide.”  

Brama Group has its own label, Fine Edge, a high-end knitwear line designed in California, and its brand portfolio also includes J Brand, Equipment, Current/Elliott, Mother, Frame, Norma Kamali, Opening Ceremony, Jean Atelier, The Script and Local Authority LA, plus the new entries Cotton Citizen and Boyish Jeans.

Copyright © 2020 FashionNetwork.com All rights reserved.