×
1 624
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Cambridge - 37.5 Hours - Full Time, Permanent
Permanent · Cambridge
ESTÉE LAUDER
Clinique - Consultant - Boots, Horsham - 36 Hours - Full Time, Permanent
Permanent · Horsham
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Southampton - 21 Hours - Part Time, Permanent
Permanent · Southampton
ESTÉE LAUDER
Clinique - Consultant - Boots, Horsham - 13 Hours - Part Time, Permanent
Permanent · Horsham
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Glasgow - 11 Hours - Part Time, Permanent
Permanent · Glasgow
SHISEIDO
Bareminerals Account Manager - Boots, Aberdeen (30 Hours)
Permanent · Aberdeen
SHISEIDO
Laura Mercier Account Manager - Fenwick, Brent Cross (37.5 Hours)
Permanent · London
SHISEIDO
Laura Mercier Account Manager - John Lewis, Kingston (37.5 Hours)
Permanent · Grand Londres
SHISEIDO
Laura Mercier Account Manager - John Lewis, Reading (37.5 Hours)
Permanent · Reading
ESTÉE LAUDER
Global Consumer Marketing Manager jo Malone London
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Fenwick, Bracknell - 24 Hours / 4 Days - Part-Time Permanent
Permanent · Bracknell
MARSHALLS
71 Retail lp Detective
Permanent · Los Angeles
LINDA FARROW
Optical Key Account Manager
Permanent · LONDON
LINDA FARROW
After Sales Executive (German And French Speaking)
Permanent · LONDON
LINDA FARROW
Trade Marketing Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Bracknell (37.5 Hours)
Permanent · Bracknell
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
Published
Jan 4, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Boux Avenue Sport campaign urges women to believe in themselves

Published
Jan 4, 2021

Boux Avenue has unveiled its latest seasonal Boux Sport collection and in line with the unusual times we’re living though, it comes with a campaign that steps away from the “New year, new you” approach that many brands take.


Boux Sport's 2021 campaign is all about empowerment - Boux Avenue



Instead, the lingerie specialist is aiming to “empower customers to believe in the power of themselves. It’s a new year and anything is possible”.

Boux said that “2021 is time for women to take control of their own destiny, starting with their workout. No one gets to choose how you exercise or what you wear other than you! Whatever that may look like, Boux Avenue says you should believe in the power of you. The new collection encourages customers to feel confident, empowered and supported, all whilst wearing Boux Sport”.

The range, which was designed in London, is being fronted this season by Georgia Steel and Montana Brown, alongside influencers Paris Kinnear and Sophia Peschisolido. 

The company called them “an unbreakable feminine force — all talents represent the confidence, power and positivity that Boux Avenue wants to empower customers with through the new collection”.

Its marketing chief Hind Palmer said the collection has “something for everyone” whether their activity is a daily walk or a Bikram yoga session. 

The collection uses sweat-wicking, breathable and stretchy fabric, in new colourways with key details including bold Boux Sport branding and double-strapping on the crop tops, alongside all-new high-waisted, textured panelled cycling shorts and sweat-wicking running jackets. 

In a move on from last season, the textured legging is back but in “bold” new colours including cobalt blue. Also new for this season is the two-tone marl range designed in a new ultra-soft and stretchy texture. 

“The greys and marls encompass the strong and structured base of the collection, whilst the illuminating bold colours represent the ability for strength, energy and power in 2021,” the company added.

Copyright © 2021 FashionNetwork.com All rights reserved.