Boux Avenue posts 8.3% increase in Christmas sales

By

Cajsa Lykke Carlson

Published
Jan 8, 2016

British entrepreneur Theo Paphitis' lingerie chain Boux Avenue has reported an 8.3% increase in like-for-like sales in the six weeks to December 24, the Christmas trading period.

The retailer has 28 stores in the UK and 10 overseas. It also revealed its figures for the full year ended March 28, 2015, its fourth year of trading. In that period, Boux Avenue saw total UK sales increase by 35.5% from £27m to £36.5m, assisted by strong like for like sales of 18.9%.

Theo Paphitis Group, which also has the Robert Dyas and Ryman brands, will continue to develop Boux Avenue with an investment in all areas of business. It said that continued like for like growth for the remainder of the current year, including new stores opened, is expected to see sales at around £45m with further growth in margins and improvement in EBITDA.

Theo Paphitis commented: "Despite the widely reported decline in footfall and challenging trading conditions in retail during November and December, I am delighted that our Group was able to deliver positive like for like sales in Boux Avenue and Ryman and improved gross margins for all three of our brands."