Boux Avenue announces new store in Nottingham

UK lingerie and womenswear brand Boux Avenue is opening a new 2,000-square-foot store in Nottingham’s Intu Victoria Centre this month.


Boux Avenue

The new location will stock the brand’s new activewear category, unveiled last month with a collection of crop tops, vests and leggings finished with hidden support elements, mesh panels and sleek materials. It will also feature its range of lingerie, swimwear and nightwear.

The Nottingham shop will be the first Boux Avenue location in the East Midlands and the 30th in the UK – a milestone for the company, founded by entrepreneur Theo Paphitis in 2011.

He commented: “Nottingham is a fantastic university city with a huge amount to offer, so it’s the perfect next location for a new Boux Avenue store. Being located within the Victoria Centre is a great fit for Boux Avenue and the shoppers there will benefit from the amazing new Autumn Winter range which has just launched.”

The store will open on 20 September with the official launch event taking place on Wednesday 3 October. The brand’s founder will mark the special occasion with a ceremonial ribbon cutting, followed by an afternoon of customer events and offers.

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