Boucheron and Inter Parfums sign 15-year exclusive license agreement for fragrances

Inter Parfums Inc. has announced that its 74% owned Paris-based subsidiary, Inter Parfums SA, has signed a 15-year exclusive worldwide license agreement with Boucheron to create, produce and distribute perfumes and auxiliary products under the Boucheron brand.
Inter Parfums, Boucheron
Miss Boucheron Eau de Parfum

The agreement with the French jeweler, commencing on January 1, 2011, will replace a previous license with L’Oreal. In addition to Boucheron, Inter Parfums Inc. is also the exclusive worldwide licensee for Burberry, Van Cleef & Arpels, Jimmy Choo, Paul Smith, Montblanc and S.T. Dupont.

Philippe Benacin, CEO of Inter Parfums SA, said: “We are very pleased to welcome Boucheron fragrances as the latest addition to our portfolio of top-end luxury brands… Boucheron is an incredible brand that will contribute to our continuing strategy for developing the ultra-luxury sector.” Development of a new fragrance is planned for 2012.

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