Boss teams up with Anthony Joshua on sleek easy-wear capsule

By

Robin Driver

Published
Sep 2, 2020

German luxury fashion brand Boss has expanded its ongoing partnership with Anthony Joshua, releasing its first ever co-created easy-wear capsule collection with the British boxer for Fall/Winter 2020.

 
With its palette of midnight blue and gold, the ten-piece Boss x AJBXNG capsule seeks to combine Boss’ classic signature elegance with Joshua’s desire to include “the color that represents a win.”
 
The collection includes t-shirts, sweatshirts, jersey pants, knitwear and a hooded jacket. The relaxed fit of the t-shirts and sweatshirts is designed to give a laid-back, easy-to-wear feel to the capsule, while the more closely cut jersey pants and knitwear pieces add a sleeker, streamlined edge.

All pieces feature a curved golden reinterpretation of the Boss logo, either in an attention-grabbing oversized version emblazoned across the chest or upper back, or as a subtler signature detail.
 
Each piece also includes a woven label featuring the following motivational words from Joshua: “One more hour, one more day. Never let success get to your head, or failure to your heart.”
 
“The subtlety is what I like about Boss,” commented the boxer in a release. “The navy and the gold, I think it’s a great combination. It’s deep, it’s rich, and the navy gives it an elegant feel.”
 
Joshua, who is a two-time unified heavyweight champion and became an ambassador for the Boss brand in 2018, also appears in a campaign film promoting the capsule, which was shot in London earlier this year and explains the story behind the collection.
 
The Boss x AJBXNG capsule collection is available to purchase from September 2.