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Boss targets Derby’s affluent shoppers

Published
today Jul 25, 2019
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German retailer Boss has set its eyes on the city of Derby, where residents have the highest disposable income compared to any other UK city.


Boss has also recently opened a new store at Intu Watford - Intu


The premium fashion brand has signed up to open a 2,600 sq ft store at Intu Derby, where it will target aspirational consumers and tourists. 

According to research by personal finance firm Finder.com, Derby residents have roughly £1,456 to spend a month, thanks to low living costs in the city. 

The new store will showcase premium Boss collections including businesswear, casualwear and accessories. It is scheduled to open this autumn.

Nick Round, regional managing director at Intu, said: “Intu Derby is at the heart of an affluent catchment population, boosted by the number of high-earning professionals working and living in and around the city. This, combined with Intu Derby’s 22 million footfall and strong retail and leisure mix, provides the ideal environment for aspirational brands like Boss to flourish.”

Boss will join brands including AllSaints, Cath Kidston and Phase Eight at the Derby shopping centre.

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