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Published
Mar 30, 2016
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Boohoo opening LA pop-up store

Published
Mar 30, 2016

Boohoo.com, the British fashion e-tailer, is going stateside. It has announced plans to open a pop-up shop on Westwood Boulevard in Los Angeles' Westwood Village on April 1st until April 14.


Boohoo


The "pre-festival" pop-up shop will be open in the two weeks leading up to the iconic Coachella festival and will sell "festival-ready trends" for both men and women. The over 200 styles in the store have been selected especially for the LA customer, and will include denim, shoes, and swimwear from Boohoo brands like boohooBeach and boohooNight.

“The integration between music and fashion is constantly growing. At boohoo.com, we are thrilled to be able to bridge this gap by bringing amazing fashion at an affordable price point and serve as the digital destination for all festival fashion. With California being one of our largest and thriving markets, we look forward to further sharing the boohoo energy and shopping experience through our pop-up with our current and budding customers,” said Carol Kane, Joint CEO of boohoo.com.

The e-tailer will also have a number of activations in the weeks leading up to Coachella, including influencer styling sessions and celebrity appearances.

“We’re excited to unveil our interactive pop-up store in Westwood Village and bring the West Coast a taste of our brand’s energy,” said Natalie McGrath, VP of Communications at boohoo.com. “Through this exclusive shopping experience, we look forward to showcasing the best of our SS16 collection to southern California’s trendy influencers.”

In February, Boohoo acquired a property on China Lane, Manchester, to extend its head office. At the time, Boohoo.com had 3.9m active customers, a 33% increase on last year.
 

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