×
1 263
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots Covent Garden, London - 20 Hours - Permanent
Permanent · London
SHISEIDO
National Account Manager
Permanent · London
TIMBERLAND
Credit Controller - French Speaking - Timberland
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 15 Hours - Permanent
Permanent · Belfast
ESTÉE LAUDER
Clinique - Consultant - Boots Sedley Place, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Stratford, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Durham - 6 Hours - Permanent
Permanent · Durham
ESTÉE LAUDER
Clinique - Consultant - Boots Londonderry - 11 Hours - Permanent
Permanent · Londonderry
ESTÉE LAUDER
Clinique - Consultant - Boots Kensington, London - 22.5 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 10 Hours - Permanent
Permanent · Belfast
BRAND STABLE LTD
Wholesale Sales Executive
Permanent · LONDON
LAIDBACK LONDON
Digital Marketing Manager
Permanent · HARROW
MARSHALLS
70118-lp Detective
Permanent · Banning
ESTÉE LAUDER
Clinique - Consultant - Boots, Watford - 22.5 Hours - Part Time, Permanent
Permanent · Watford
ESTÉE LAUDER
Tom Ford Beauty - Digital Marketing Executive
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 6 Hours - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Boots st Albans- 22.5 Hours - Permanent
Permanent · St Albans
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Oxford Street London - 15 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - Fenwick - Bracknell - 37.5 Hours - Full-Time, Permanent
Permanent · Bracknell
ESTÉE LAUDER
Clinique - Consultant - John Lewis, High Wycombe - 16 Hours - Part Time, Permanent
Permanent · High Wycombe
ESTÉE LAUDER
Clinique - Consultant - Moores, Coleraine - 12 Hours - Part Time, Permanent
Permanent · Coleraine
ESTÉE LAUDER
Clinique - Consultant - Boots, Barnstaple - 7.5 Hours - Part-Time, Permanent
Permanent · Barnstaple
Advertisements
Published
Jul 14, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Boohoo and Alshaya in Middle East multichannel deal for Debenhams

Published
Jul 14, 2021

Boohoo Group has signed a partnership deal with Alshaya Group to build on the presence of Debenhams in the Middle East and also take other brands in its portfolio to the region via stores rather than just online. 


Debenhams



The company said the link-up marks “a further step as the group accelerates progress, integrating and scaling the Debenhams brand”.

Alshaya currently runs Debenhams stores in leading shopping malls and will have exclusive rights to operate the stores, plus a local e-commerce platform, in Kuwait, Saudi Arabia, UAE, Bahrain, Egypt, Oman and Qatar.

It's an interesting development that underlines the interest in keeping Debenhams as a physical property in markets outside the UK. It comes shortly after ASOS announced a multichannel deal with Nordstrom for the Topshop brand in the US. And it shows that the online-only moves for former big UK high street names like Debenhams and Topshop don't mean those brands have no future in physical stores elsewhere.

The UK e-tail giant said it “continues to work with new strategic wholesale partners in key regions to extend reach and build brand awareness, and this partnership will see Boohoo Group brands in Debenhams stores from Q4 2021 and also on a new local online platform across the Middle East from early 2022.”

Boohoo CEO John Lyttle said the Debenhams brand has been popular in the Middle East for a number of years “so this is a great opportunity to build on the existing brand awareness, while expanding the product ranges and brands available to customers. It also offers a new route to market for brands within the Boohoo Group, raising their profile in a growing new market. This is a great step as we progress the integration of Debenhams and look at wholesale partnership opportunities to continue to scale the group.”

And Alshaya’s CEO John Hadden added that the Debenhams brand is “highly successful and well-loved” in the region”. He also said that Alshaya “already has the region's largest digital footprint but I know the team are looking forward to learning from such acknowledged global e-commerce experts”.

Boohoo has seen its share price falling in recent periods, but that could change. On Wednesday in response to the Alshaya news, analysts at Jefferies said: “We are encouraged to see Boohoo brands enter Debenhams stores... and see significant scope for Boohoo to build its international presence and raise brand awareness in key territories through the wholesale channel. [The] shares have had a weak run, [but] we see clear upside”.

Copyright © 2021 FashionNetwork.com All rights reserved.