×
3 684
Fashion Jobs
SHISEIDO
Shiseido Account Manager - h Beauty Edinburgh (37.5 Hours)
Permanent · Edinburgh
SHISEIDO
Clé de Peau Beauté Account Manager - h Beauty Edinburgh (37.5)
Permanent · Edinburgh
TJX EUROPE
Merchandising & Buying Placement Programme (2023)
Permanent · Grand Londres
TK MAXX
Loss Prevention Advisor-tk Maxx Balham-Full Time
Permanent · London
TK MAXX
tk Maxx - Loss Prevention Officer - Full Time - Ilford
Permanent · Ilford
MULBERRY
Commercial Finance Manager – UK/ eu Trading & Global Revenue
Permanent ·
UNDER ARMOUR
Stock Teammate, pt (32 Hours)
Permanent · BICESTER
HUGO BOSS UK LTD.
Warehouse Operations Manager
Permanent ·
HUGO BOSS UK LTD.
Finance Analyst - Ecommerce
Permanent ·
HUGO BOSS UK LTD.
Project Coordinator
Permanent ·
NEWELL
Sales Manager (a&c) - Ecommerce
Permanent · LONDON
NEWELL
International Tax Manager Emea
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · HORSHAM
JOHN LEWIS
Loss Prevention Partner
Permanent · HIGH WYCOMBE
FRASERS GROUP
Warehouse Shift Manager - Day Shift
Permanent · SHEFFIELD
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · MACCLESFIELD
FRASERS GROUP
CRM Assistant
Permanent · SHIREBROOK
EVERLAST GYMS
General Manager - Everlast Fitness
Permanent · SOUTHPORT
BOOHOO GROUP
us Compliance Analyst
Permanent · MANCHESTER
HARRODS
Manager - Online Administration And Returns
Permanent · THATCHAM
FARFETCH
Senior Legal Counsel - Commercial
Permanent · LONDON
FRASERS GROUP
Delivery Manager
Permanent · BASINGSTOKE
Ads
Published
Sep 20, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Boden sees progress as dresses prove popular again, US growth is strong

Published
Sep 20, 2022

British fashion brand Boden drove sales and profits higher last year with the company releasing its 2021 results on Tuesday and saying its improvement came as “dresses returned to the top of the bestseller list”.


Boden



The group said sales rose a “robust” 7.4% (or 11% at constant exchange rates) to £357.4 million and pre-tax profit jumped to £22.1 million from £18.5 million. This was driven both by the sales rise as well as operational efficiencies, despite incremental cost increases associated with Brexit and international freight.

It saw a “good performance” from both womenswear and kidswear, especially in the US where sales grew 20%.

Overall, the womenswear market “returned to a more normal trading pattern, driven by the US recovery” and, as mentioned, dresses were top sellers.

That said, like much of the rest of the fashion retail sector, the benefits of reduced returns rates during Covid “started to unwind over the course of the year”.

But its strength in the US market was key and it saw a 47% increase in new customers there, driven by a push for digital customer recruitment.

It also boosted its sustainability credentials with all of its cashmere products adhering to the Good Cashmere Standard, all of its Alpaca wool coming from a traceable source and all of its merino wool being non-mulesed. It also stopped using plastic sequins and installed solar panels on the top of its UK warehouse.

The company added that sales growth has continued this year, although in the first half, sales were up a small 2%. But the business “continues to recover well, particularly in the US where sales were up 19%”, although this was ‘only’ +10% at constant exchange rates.

Founder and creative director Johnnie Boden said: “I am delighted that Boden’s womenswear and childrenswear ranges continue to attract increasing numbers of new customers, inspired by a brand that is stylish, exciting and relevant. There remain huge opportunities both at home and abroad as we roll out our refreshed strategy. I firmly believe we have the right blend of talents in the company to make the future very exciting.”

Copyright © 2023 FashionNetwork.com All rights reserved.