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Published
Oct 5, 2021
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Bluedog names group global business development chief

Published
Oct 5, 2021

Fashion specialist the Bluedog Group, which brings together agency brands in the live, retail and digital spaces, has appointed Elin Wisenius as its first director of Group Global Business Development.


Elin Wisenius


The hire comes after Bluedog’s recent restructure which saw the launch of three specialist agencies: Kounter, doplr and Hex for its three core areas.

Wisenius brings “rich international experience from across the UK, Asia and Europe”, with a particular focus on creative services and high-end products, including cosmetics, spirits and fine wine, “all of which complement Bluedog’s existing track record”.

After leaving Depack Design, where she led its market expansion in Asia, in 2019, Wisenius has been offering business development and ambassadorial services to entrepreneurs and business leaders.

She will be at the Moodie Davitt Virtual Travel Retail Expo, Retail Week Live and TFWA Global Summit in October where the group will be showcasing its agencies and their capabilities as part of the i.Lab as well as being the joint creative partner and sponsor of the DFNI-Frontier Awards.

Bluedog founder and group CEO Nick King said: “Elin brings a level of experience and dedication that is sometimes hard to find. But since we started speaking in the summer, it was always going to be a matter of when not if she would join us, and we can’t wait to see what she will bring in terms of impact, positive challenge and fresh thinking.”

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