Bluebuck launches ocean plastic men's underwear
Men’s brand Bluebuck is taking its sustainability efforts to new heights. The London-based company already produces underwear, T-shirts and socks from organic cotton, and its latest collection of underwear sees it champion Seaqual, an eco-fabric made from recycled marine plastic waste.
Launched in 2016, the material reutilises plastic waste while helping remove debris from the ocean. The litter is collected by Spanish fishermen from the Mediterranean.
Blueback said it spent two years of R&D to create its own exclusive fabric using Seaqual with a dyed GOTS-certified organic cotton yarn.
The result is a collection of briefs and trunks coming in five different colours, influenced by the mix of fibres. The pieces have been given a sleek, more sportive cut, emphasising the durability and technical features of the undergarments.
Bluebuck founder Pierre David said: “Ever since we discovered Seaqual we knew that their work and commitment to a greener world was on par with our own beliefs here at Bluebuck.
“Our partnership allows us to contribute to cleaning up the ocean, as well as reducing energy consumption by 50%, water waste by 40% and carbon emissions by 60% during the yarn production process.”
He added: “With our Sport trunks and briefs collection we wanted to mix our love of outdoors and sports with and our love for the environment.”
The company, which is distributed online and in stores in Europe, North America and Japan, said that for every kilogramme of Seaqual fibre produced, one kilogramme of plastic waste is removed from the sea.
The underwear collection is now available to purchase for £22-£24.
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