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Published
Mar 26, 2015
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Big Mac Shop: McDonald's expands its golden arches to the fashion world

Published
Mar 26, 2015

If your love of McDonald's is so great that you even dream of Big Macs in the night, or perhaps you're looking for something to count other than sheep, the brand now gives you the perfect thermals and bed linen to snuggle in to do so.

Welcome to the world of the Big Mac Shop, the official online store just launched by the fast food chain.

Big Mac thermals - bigmacshop.se


Although the design isn't very original, larger-than-real-life Big Macs against a white background, the range of products differs from the usual t-shirts and sneakers. In addition to the aforementioned thermals and bed linen, those interested can also purchase Big Mac wallpaper, wellies, a raincoat and even a dog coat (as if dogs needed another reason to sniff other dogs).

The new line is part of the giant's "imlovinit 24" marketing campaign, which involved 24 McDonald's-themed stunts in 24 cities over 24 hours. Presented in Stockholm, the website is available is Swedish and English with the clothes currently only being sold online from Sweden.

All profits from the Big Mac Shop will go to Ronald McDonald House Charities.

 

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