Bicester Village to spotlight Chinese designers with dedicated pop-up

Bicester Village is planning to celebrate Chinese New Year with a special pop-up store showcasing a selection of young Chinese designers from 29 January to 17 February.


Bicester Village

The line-up of 10 designers, curated by fashion writer Susie Bubble, includes Huishan Zhang - the 2016 winner of the BFC Fashion Trust Award and a LVMH Prize finalist. Ryan Lo, Anaïs Jourden, Mukzin, I Am Chen, Marie Yat, Xu Zhi, Matter Matter, Yang Li and Snow Xue Gao complete the edit.

“Chinese designers have come into their own in the last few years with so many graduating from the world’s top fashion schools, launching their own labels and showcasing these in London, New York and Paris. Their work covers the spectrum of aesthetics and extends far beyond their own cultural parameters. It’s a really exciting time for young Chinese designers today,” said curator Susie Bubble.

The pop-up is part of a series of events taking place at the Oxfordshire-based outlet village to celebrate the start of the Year of the Pig from 5 February. Limited-edition artworks designed exclusively by Chinese neon artist Juno Shen will be presented at the pop-up, while a ‘YiFang’ Taiwanese fruit tea pop-up and the recently-opened Shan Shui restaurant will support the event.

A number of the village’s luxury brands will participate by offering discounts during the celebratory period.

Chinese shoppers have become key to Bicester Village’s success, with great numbers of Chinese tourists visiting the shopping destination each year. It has been estimated that Chinese tourists are some of the UK’s highest spenders, spending on average three times more than other tourists.

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