BFC, BBC Earth and Mother of Pearl host sustainability event during LFW
The British Fashion Council, BBC Earth and ethical luxury brand Mother of Pearl have teamed up to highlight the environmental impact of the fashion industry and promote more mindful consumer decisions.
As part of the BFC’s Positive Fashion initiative, the collaboration has seen BBC Earth (the makers of the hugely influential Blue Planet series) release a short film inviting people to take a more eco-friendly approach to shopping via a #SustainableMe pledge.
The three brands celebrated their partnership with a cocktail reception, film preview and a talk at Spencer House on Saturday. Liz Bonnin, science and natural history presenter welcomed guests and introduced Caroline Rush, BFC CEO and Jackie Lee-Joe, chief marketing officer for BBC Studios, while Amy Powney, creative director of Mother of Pearl gave a talk about the importance of collaboration.
Caroline Rush, CEO of British Fashion Council said: “At the British Fashion Council we recognise that now more than ever is a time to highlight the importance of pursuing Positive Fashion in the industry and keep it at the top of everyone’s agenda to drive change.”
Jackie Lee-Joe, from BBC studios, added: “Through BBC Earth we’re able to reach a global audience who care deeply about our planet and want to understand how the choices they make can impact the natural world. Fashion plays a big part in all of our lives and our film celebrates this creativity whilst demonstrating how informed fashion choices can help create a more sustainable future.”
Mother of Pearl’s Amy Powney, commented: “Sustainability is so close to my heart and it is so encouraging to see so many people who share this passion.”
A series of talks with industry insiders and thought leaders will take place throughout London Fashion Week.
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