Jan 31, 2019
Betsey Johnson launches debut makeup line
Jan 31, 2019
Betsey Johnson is the latest fashion designer to jump on the beauty bandwagon.
The eccentric US creative has teamed up with FragranceNet to launch a debut eight-piece cosmetics range, as reported by Hello Giggles.
The line, which is dubbed ‘Cosmetics by Betsey Johnson', features a ‘Blend It Babe' 24-pan eyeshadow palette, a trio of ‘Sparkle On Down' lip glosses, a ‘Lush Lash' mascara, a ‘Sparkle Hard' highlighter powder, a trio of ‘Lip Love' liquid lip colors, and a duo of ‘Sparkle Plenty' highlighting sticks. False lashes and a set of makeup brushes complete the series, which comes presented in bold, cartoon-esque packaging in the designer's signature aesthetic.
In branching out into cosmetics, Johnson is tapping into an industry-wide trend. Earlier this month, sportswear giant Puma revealed the imminent release of a makeup collection in partnership with Maybelline, while last December saw the Spanish fast fashion retailer Zara get in on the act with its first-ever lipstick collection. High street stalwart Topshop brought back its beauty series last fall with a new and improved collection for eyes, lips and face, while Urban Outfitters also jumped on the bandwagon this summer with 'Ohii,' a series spanning skincare, bodycare and color cosmetics.
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