Bestseller puts Jesper Reismann in charge of womenswear label Vero Moda
today Nov 8, 2017
The Danish apparel giant has appointed a genuine specialist in fashion retailing. Jesper Reismann built a 20-year career at German department store chain Peek & Cloppenburg, reaching the position of General Manager and establishing a working relationship with the Bestseller organisation over the course of many years. "For the greater part of my professional life, Bestseller has played a key role, as a first-rate partner when I worked in purchasing, and as a major competitor too," said Jesper Reismann.
Reismann will oversee the entire business of the Danish group's leading label, Vero Moda. Founded in 1987, Vero Moda is distributed via a host of major multibrand retailers, through 163 shop-in-shops and nearly 70 monobrand stores across Europe.
The Bestseller group (Vero Moda, Jack & Jones, Vila Clothes, Only, Noisy May, etc.) will launch in 2018 the premium label Postyr. In the 2015-16 fiscal year, the group generated a revenue of €3.07 billion, up 5% over the previous year.
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