×
470
Fashion Jobs
MAJE
Supervisor - Selfridges, London
Permanent · LONDON
HARRODS
Technogym -Wellness Consultant
Permanent · LONDON
TOO FACED
Business Manager - Boots Brentwood, UK
Permanent · BRENTWOOD
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
TOO FACED
Business Manager - Boots, Brent Cross
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
TOO FACED
Business Manager - Boots Chelmsford
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - Debenhams, Oxford Street
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
Advertisements

Bentley clothing trademark dispute rumbles on

Published
today Dec 12, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

A company based in Manchester has taken the latest step in a long-running dispute with luxury car marque Bentley Motors over ownership of a clothing trademark.


Bentley Motors and the Bentley 1962 clothing company have been in a long-running dispute over the trademark use for fashion product


Brandlogic registered the Bentley 1962 trademark in 1982 (although, as its name suggests, it originally debuted 20 years before that) and has launched a legal claim in the High Court as it seeks an injunction to stop the car company using its brand name for clothing products in Britain.

The dispute began back in 2000 following the car firm’s acquisition by Volkswagen. It coincided with the period when brand owners of all types realised how valuable their brands could be in categories outside of their core area of operations.

Christopher Lees, a director at the family-run firm told the 'i' newspaper that its brand has a 56-year history and pre-dates the car marque’s move into clothing.

Sales of the label are currently under £0.1 million, although in the 1990s, they peaked at £5 million annually with Lees saying that Bentley Motors’ “persistent infringement” of the trademark has “badly hampered” their chances of rising back to that earlier level.

Lees told the newspaper that attempts to solve the trademark issue amicably had been rebuffed by the car firm and that the Intellectual Property Office ruled in his company’s favour when Bentley Motors tried to cancel its trademark in the UK. “For my business to survive and to grow again, we have to take this legal action,” he added.

Bentley Motors in its turn said: “[We have] been selling clothing for more than 30 years without being confused for any other brand. We believe we have the right to continue to do so and will defend these proceedings when they are heard in July 2019.”

Copyright © 2019 FashionNetwork.com All rights reserved.