×
132
Fashion Jobs
FREEDOM PEOPLE
PR Manager
Permanent · LONDON
FREEDOM PEOPLE
Marketing Executive
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Executive
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Operations Manager
Permanent · LONDON
HAYS RECRUIMENT
Wholesale Fashion Account Executive
Permanent · LONDON
VOIR FASHION
Remote Graphic Design Internship
Internship · LONDON
VOIR FASHION
Arts/Lifestyle Journalism - Remote Writing Internship
Internship · LONDON
VOIR FASHION
Music Journalism - Remote Writing Internship
Internship · LONDON
VOIR FASHION
Fashion Journalism - Remote Writing Internship
Internship · LONDON
VOIR FASHION
Beauty Journalism - Remote Writing Internship
Internship · LONDON
EMOTIVITI
Social Media/Content Writer Internship - Remote Role
Internship · LONDON
GUCCI LIMITED
Gucci Client Advisor (Mandarin or Arabic Speaking)
Permanent · LONDON
JIMMY FAIRLY
Marketing & Activation Assistant
Internship · LONDON
FREELANCER CLUB
Creative Graphic Designer For a Range of Projects
Freelance ·
LONDON ORGANIC PR
Marketing Coordinator
Internship · LONDON
HOUSE OF GHARATS
Researcher And Writer Art, Textile Craft & Fashion - Internship
Internship · RUISLIP
LONE DESIGN CLUB
Graphic Design And Social Media Internship
Internship · LONDON
STUDENT AMBASSADORS
Student Ambassadors - Global
Internship · LONDON
SOCIAL MEDIA MARKETING - INSTAGRAM
Social Media Intern - Remote Role
Internship · LONDON
THORNAE- FMC
Fashion Marketing/Sales Internship Consultant
Internship · LONDON
CLAUDIE PIERLOT
Coordinateur (Rice) Retail & RH - UK & Irlande - Stage H/F
Internship · LONDON
LONDON ORGANIC PR
Social Media Intern - Twitter
Internship · LONDON

Benetton revisits its heritage in Selfridges link-up

Published
Sep 17, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Benetton has linked up with Selfridges for a 109-colour knit, fleece and accessory capsule collection exclusive to the high-end retailer and to Benetton’s own UK flagship.


Benetton



It’s the first-ever collaboration for the brand with a department store and has launched to coincide with London Fashion Week.

United Colors of Benetton has opened a pop-up store in Selfridges, Oxford Street with the capsule collection including non-knit pieces inspired by the brand’s “iconic and kaleidoscopic 80s style” and a knitwear collection comprising “109 shades of happiness and colour.”

The 109 is a tribute to the well-known Selfridges yellow as that’s the Pantone number of that colour.

The availability of 109 shades certainly makes this an ambitious project and means that there should be something for everyone from brights to pastels, neutrals and classics such as black.

The Italian firm said the collection is “unisex and easy-to-wear, a combination of British cool and a touch of Italian style for a look that’s urban, contemporary and universal."
 
So what do we actually get? The collection has sweaters in soft cashmere and cashmere blends, customised with the classic Benetton logo, alongside coordinated fleece garments and a range of accessories, also designed “in typical Benetton 80s style.” And the firm said it’s “directly inspired by Benetton’s visual legacy: classic garments, sketches, colour charts and campaign images from the brand’s archive.”

The company is also selling the collection at its own new Oxford Street flagship. There – using the omnichannel platform that went live last Friday – customers can blend the digital and physical shopping experience, and find out if garments seen on the UK website are available in the desired size and colour, and where to buy them.

Copyright © 2020 FashionNetwork.com All rights reserved.