Benefit Cosmetics launches Brow Translator

By

Jennifer Braun

Published
Jan 17, 2017

San Francisco based makeup brand Benefit Cosmetics launched on Monday the Benefit Brow Translator. The microsite uses facial recognition analysis and machine learning to reveal what customers’ brows are really saying about their innermost feelings.
 
Benefit Cosmetics decided to launch the Brow Translator as it is recognized worldwide as the number one Brow Brand, with over 2,100 BrowBars in 41 countries, the company says in a news statement.
 

The makeup brand worked with neuroscientist Dr. Sadr from the University of Lethbridge in Alberta, Canada, to study brows. Him and his team investigated a system of facial-expression analysis and determined that the upper compartment of the face, which contains the eyebrows, was found to play the key role in expressing emotions.
 
On the microsite, which is available in 21 languages at benefitbrowtranslator.com, people can capture or upload a photo of themselves to see what their brows are expressing, including if they feel happiness, sadness, anger, fear, disgust or surprise.

Benefit is a part of leading luxury products group, Louis Vuitton Moet Hennessy.