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Published
Oct 20, 2011
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Bench expands its network

Published
Oct 20, 2011

Bench took a single-brand approach to increase its recognition. The urban brand from Manchester will open new stores next spring in Rennes as well as Strasbourg.

Bench
Bench is fond of its home town Manchester’s underground music scene.


Its franchised stores are usually about a hundred square meters and located in city centers. In September it opened its first location in Tours, and a large shop-in-shop in Brest. "Within the next three years, we plan to open 10 to 15 stores internationally," said Christopher Zipfel, the company’s representative for France.

It is also counting on the shop-in-shops to expand its distribution. Bench, which already has five locations, is planning on tripling that number by spring. The modules are adjustable and may range up to 25/30 in square meters in area. Bench is distributed in France by 240 retailers.

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