Ben Sherman taps British photographer Rankin for SS20 campaign
British photographer Rankin, known for his portraits of celebrities including the Queen, will shoot the upcoming Ben Sherman x Team GB campaign.
The campaign will celebrate the menswear brand’s multi-year agreement with Team GB, starting with the opening ceremony looks for the Tokyo 2020 Olympic Games.
Additionally, Ben Sherman will design a line of clothing and accessories for retail, including outerwear, shirts, T-shirts, polo shirts, belts, optical frames, and kidswear.
Items from this range will be styled on Team GB’s Tokyo 2020 athletes in the new campaign shot by Rankin in the UK. The brand is keeping more details about the collaboration under wraps, but it said the campaign will launch with an omnichannel marketing strategy in the spring.
Rankin, a fashion photographer with 30 years in the business, has become synonymous with contemporary iconography. The high calibre of his subjects, including everyone from Kendall Jenner to David Bowie, and his bold and distinctive style have created an impressive portfolio that ranges from portraiture to documentary.
Commenting on the partnership with Ben Sherman, he said: “I am thrilled to be a part of something as meaningful as an Olympic campaign for Team GB. To collaborate with the iconic brand, Ben Sherman, is even more special. And to be honest, I am the most excited to work with these athletes. They are amazing individuals and I am honored to photograph them.”
Ben Sherman global SVP of brand management, Talbot Logan added: “Rankin’s concept for the campaign brought together perfectly the Ben Sherman collection and Team GB’s larger message. Having Great Britain’s best athletes photographed by not only one of Britain’s but one of the world’s most preeminent creative minds is a once-in-a-lifetime opportunity.”
Copyright © 2022 FashionNetwork.com All rights reserved.