Beauty group Brand Architekts appoints CEO

By

Barbara Santamaria

Published
Feb 25, 2020

Brand Architekts, the group behind skincare and grooming brands including Super Facialist and Dirty Works, has tapped former Coty marketing director Quentin Higham to be its next chief executive officer.

Higham will take over from interim CEO Chris How, who will remain with the business to assist and support the group through the handover process.

Higham is not new to the beauty sector. He currently serves as the managing director of Yardley of London, a heritage provider of soaps and perfumes, where he led a three-year turnaround plan. 

Ads

Prior to that, he was marketing director for Coty in the EMEA region, with responsibility for the Rimmel cosmetics brand, and worked at global cosmetics company Revlon as head of UK marketing.

Brand Architekts pointed out in a statement that Higham has also had first-hand experience with its brands, having been commercial director at KMI brands with responsibility for the Fish label and King of Shaves.

Brendan Hynes, executive chairman, said "he brings extensive relevant product, category and industry experience and we look forward to working with him and taking Brand Architekts to the next stage in its development.”

Upon Higham’s arrival in May, Brendan Hynes will revert to his previous role of non-executive chairman.