Beauty Pie to open first pop-up in Harvey Nichols

By

Sandra Halliday

Published
Mar 2, 2020

Beauty Pie, the UK beauty online retailer that offers members discounts on high-end products, is opening its first-ever pop-up this month with a debut in the Harvey Nichols beauty hall in London. It opens on March 12 in a prime position in the middle of Harvey Nichols’ ground floor.

It’s a global exclusive and although Beauty Pie is a membership website, both members and non-members will be able to shop the product line-up it’s offering in the luxury department store. But they’ll pay different price levels. 

The members will be able to access the products at up to 80% off typical retail prices while everyone else will have to pay full price — although we assume that the company will be promoting membership heavily at this point in order for those consumers to be able to take advantage of lower prices. Drop-in pass holders will also be able to shop at drop-in prices (50% off typical retail prices) with a limited number of passes available online at the beauty vendors website.

The pop-up will be open for 12 weeks, or maybe shorter if Beauty Pie’s stocks run out sooner and the company also said it will be “part-staffed by members — the brand’s ultimate ambassadors”.