Beatrice Lafon joins Pimberly board as tech firm targets US, Europe fashion growth

By

Nigel TAYLOR

Published
Jun 14, 2022

UK-based software-as-a-service (SaaS) company Pimberly has added “a great fit” to its board. International retail and e-commerce specialist Beatrice Lafon joins the tech company as a non-executive director, “to help drive its US and European expansion” with the company also aiming to “utilise her expertise to help fuel its growth in the fashion and apparel sector”.

Pimberly said Lafon joins with “vast senior experience” with blue-chip companies across both Europe and the US, having held chief executive roles at Claire’s Accessories and Etam Group, as well as senior executive positions at M&S, Sainsbury’s, River Island, TJ Hughes and Pimkie.

Her appointment to Pimberly’s board comes as the company rolls out “ambitious expansion plans” following a £6.5 million investment boost from existing and new institutional investors and the opening of its first US office in New York.

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Martin Balaam, founder and CEO of Pimberly, said: “Beatrice has an enormous amount of retail experience in the UK and the United States and she will be an invaluable asset to the company as we push our expansion in those territories and across the EU.

“Specifically, she brings a wealth of insight into multi-brand, multinational enterprise retailers and brands. She is a welcome addition to our non-executive advisory team as we execute our growth plans and enhance our product offering to the fashion and apparel sector, a key target market for Pimberly.”

The SaaS product information management and digital asset management platforms combine with cloud-based technology to help retailers, distributors and manufacturers boost sales “by harnessing and enriching increasing volumes of accurate and engaging product data across multiple channels and regions”. Its fast-expanding customer base includes JD Sports, Monsoon and FGH.