×
522
Fashion Jobs
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
TOO FACED
Too Faced Business Manager - Boots Brentwood, UK
Permanent · BRENTWOOD

Beast to open flurry of Frasers, Flannels concessions

Published
today Oct 10, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Grooming brand Beast is planning to make a major impact in physical retail from this autumn in a deal with Sports Direct's highest-end retail brands that will see male 'beauty' brands positioned at the heart of the Frasers and Flannels beauty halls.


Beast


The business has announced a UK-wide partnership with the Sports Direct chains to open 20 dedicated spaces within key stores from this autumn. Frasers department stores are yet-to-be-launched but have ambitious plans to create a new high-end entity, while upscale fashion retailer Flannels has already been making an impact, especially after its recent Oxford Street, London opening.

The two premium chains owned by the retail giant will launch Beast concessions in locations including London, Glasgow, Manchester, Newcastle, Dublin, Belfast, York, Bluewater, Meadowhall and Henley, as well as online.

This is claimed to be the first time male shoppers will find an edit of over 80 premium brands spanning categories like Body, Hair, Shave, Face and Fragrance in a dedicated beauty hall space.



“Beauty sits at the very core of our business and an expansion into men’s beauty is a natural and exciting step for us. Beast is a robust and modern brand which enhances our already well respected and established offer in the market,” said Ruth Newman, Director of Buying for Beauty and Home at House of Fraser.

“We are delighted to be partnering with Frasers and Flannels on this incredible expansion opportunity. Their knowledge and prowess in the retail space is second to none,” added Spencer Wallace, co-founder of Beast.

The partnership will extend beyond existing stores, with Beast also playing an important part in the rollout of new Flannels locations and Frasers stores throughout the next 12 months. The first five Frasers stores are set to open in 2020 and the Flannels locations will begin to launch this winter.

Copyright © 2020 FashionNetwork.com All rights reserved.