Beach House Group launches beauty, lifestyle brand venture fund

By

Benjamin Fitzgerald

Published
Mar 13, 2023

Beach House Group (BHG) announced on Friday the launch of a new venture fund, Beach House Venture (BHV), which looks to incubate nascent beauty and lifestyle brands, via financial backing and more.

Beach House Group said its new BHV initiative will provide emerging brands with all the financial benefits of a private equity firm, in addition to a shared service platform, brand building expertise, and access to global retail relationships already in place at Beach House Group -- an incubator and launchpad for funding, optimizing, and scaling brands.

BHV is already in conversations with a number of  brands in the categories of clinical skincare, unique cosmetics and sunless tanning, according to a press release, adding it is currently working on a fragrance with no ties to any celebrity names.

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Founded in 2018 by entrepreneurs Neff and Brice, Beach House Group is the creator of brands including Pattern with Tracee Ellis Ross, Béis with Shay Mitchell, Moon Oral Beauty with Kendall Jenner and Odell Beckham Jr. and Florence By Milles with Millie Bobby Brown.

"Like me, Beach House Ventures is not your traditional venture group," said Neff. "We know what it's like to be entrepreneurs, we understand the hustle and the struggles. We are in the rare position to give visionary founders a once in a lifetime opportunity to scale a global business. With our experience and our solid network, from retailers to talent we are super excited to be the rocket fuel behind the founder."

"We've harnessed our individual and shared experience to start Beach House Ventures, and now we're ready to find and work with the next generation of entrepreneurs to take their business to the next level," added Brice.

​BHG retail partnerships list includes global retail giants like Ulta Beauty and Sephora, as well as specialty retailers. The company is on track to surpass $250 million in annual revenue.