Bazaarvoice launches new Influenster app for UGC and authentic reviews
Bazaarvoice’s Influenster has launched a new mobile app to match shoppers with brands “seeking honest feedback on their products through authentic reviews, photos, and videos”.
It comes as the company says reviews remain the most influential factor when making a purchase for 78% of consumers. And with Influenster’s global community of more than 7 million, it has a strong insight into what those consumers are thinking and doing.
The new app — which replaces its previous offer — allows retailers the opportunity to collect authentic user-generated content (UGC) at scale through a proprietary personalisation algorithm. This creates ultra-personalised in-app feeds for members to discover brands and products, as well allowing them to learn more through the experiences shared by other shoppers.
Plus it uses first-party data for segmentation and targeting of audiences, driving incentivised word-of-mouth marketing to power content strategies.
“As retail becomes more consumer-driven, shoppers find what they’re looking for through the power of peer-to-peer exchange, which includes UGC, like ratings, reviews, photos and videos,” said Bazaarvoice CEO Keith Nealon.
“We’re leading the industry forward with the new Influenster app, creating a global space that’s bigger than ever, where consumers can go to share their thoughts, questions, experiences, and pictures of their favourite brands and products.”
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