Batallure Beauty announces new beauty company, Butterfly Beauty.

By

Obi Anyanwu

Published
Jun 30, 2015

Robin Burns-McNeill and Sam Ghusson, the co-founders of Batallure Beauty, on Monday announced the formation of Butterfly Beauty LLC, a new beauty company.
 

Butterfly Beauty develops, markets and distributes fashion, luxury and lifestyle brands globally. The company collaborates with its brands, some of which include Derek Lam, Elizabeth and James, and Robert Graham, in creating and marketing fragrances, cosmetics, facial skin care, body care, hair care, home fragrance and personal care products.
 
Butterfly Beauty will partner with Kendo Beauty Brands to manage the global distribution of Elizabeth and James fragrances, and it will begin distribution of the company’s NIRVANA fragrances in late 2015 and early 2016. Butterfly Beauty will also introduce Derek Lam 10 Crosby women's fragrance collection and the Robert Graham men's fine fragrance collection, both in early Spring 2016.

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To lead the company, Burns-McNeill and Ghusson have selected Ginny Wright. Wright was formerly with L’Oreal USA for over 6 years working with brands Viktor & Rolf and Diesel, and oversaw Lâncome at Sephora as the Vice President of National Accounts. Prior to L’Oreal, Wright served as the Vice President of Global Marketing and Product Development for Ralph Lauren Fragrances and launched Polo Red in 2013, the most successful fragrance launch of that year.