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Barton Perreira teams up with 007 for eyewear collection

Published
Dec 12, 2019
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Los Angeles-based eyewear brand Barton Perreira announced on Thursday that it has signed a global licensing deal with Eon Productions to become the official eyewear partner for the upcoming James Bond film No Time To Die.


All of the styles in the Barton Perreira x 007 collection come with a branded sunglasses case and cleaning cloth - Photo: Barton Perreira


As part of the deal, the brand is releasing a collection featuring three returning sunglass styles worn by the film’s characters.
 
The first model, the Joe, consists of a polished black rectangular frame and mineral glass lenses, while the Norton features a tortoiseshell round P3 frame and a keyhole bridge. Both of these models come with a certificate of authenticity, a custom branded 007 sunglasses case, a cleaning cloth and a carrying case.

Rounding out the collection, the Courtier is a matte-finish acetate aviator with a titanium frame, and comes with the 007 sunglasses case and cloth.
 
All frames feature the 007 logo and will sell for between $440 and $625.
 
“James Bond embodies many things Barton Perreira represents – style, innovation, design and affinity for high quality, luxury items – and we're proud to see him in our frames," commented Patty Perreira, Barton Perreira co-founder and designer, in a release.
 
The Barton Perreira x 007 collection will be available to purchase at Barton Perreira stores and online at both the brand’s e-commerce platform and the official 007 merchandise website. The collection will also be distributed through authorized retailers.
 
No Time To Die releases on April 2, 2020 in the UK and April 10 in the US.

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