Baracuta about to open in London

By

Ilaria Ricco

Published
Aug 6, 2015

British clothing brand Baracuta has announced the opening on August 13th of its first flagship boutique in the heart of London, at Newburgh Street, in the Carnaby Street area.  

The boutique's concept stems from the fusion of the famous Baracuta jackets’ historical roots with an essential element of the brand's identity: the Fraser tartan. The latter is ubiquitous, both in the jackets' linings and their finishes, and has become the foundation for the brand's concept. Now redesigned, it evolves towards a more contemporary style and will contribute to the brand's reputation.

The concept, which has a decidedly British connotation, will be bolstered in the boutique that's soon to open using materials such as ceramic, wood and leather.