Bally names Claudia Cividino new CEO of Americas

By

Obi Anyanwu

Published
Feb 23, 2015

Swiss Fashion Company Bally has named Claudia Cividino as its new CEO of the Americas.
 
Bally CEO Frédéric de Narp is putting a major focus on the Americas for business growth potential and aims to double the brand’s business in the region from 10% to 20%. 

Cividino will spearhead the brand’s expansion in North America starting with the opening of a 7,000 ft² flagship store on Rodeo Drive in Los Angeles in October, a store at South Coast Plaza in November, and a store in Miami in 2016. More projects are on the way in New York and South America.

Previously Cividino worked for Yves Saint Laurent, Coach, Reed Krakoff, Adam, and was formerly the Senior Vice President at Miu Miu and Prada, responsible for the retail and wholesale divisions including digital, visuals and communications in North America. She has been appointed for her vast fashion retail knowledge and experience in brand building.

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Cividino will be based in New York City and will report to de Narp.