Balenciaga debuts spring 23 campaign, introduces 'Garde-Robe'

By

Jennifer Braun

Published
Nov 22, 2022

Balenciaga unveiled on Monday its spring 23 campaign highlighting the 'Garde-Robe' line and marking a new era of Balenciaga ready-to-wear.

Launching in stores and on balenciaga.com next month, the collection offers a modern take on idealized elements of wardrobe staples in elevated cuts and materials with sharp finishes. 

In the campaign, shot in a Manhattan office space, the collection is modelled by actresses Nicole Kidman, Isabelle Huppert, and Han So Hee, and models Bella Hadid and Khadim Sock. They wear suits and separates in luxe materials like wool, silk, gabardine, and artisanal denim.

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The star-studded cast is photographed portraying typified businessperson attitudes: boredom, stress, overconfidence, and indulgence. In particular, Huppert reads the numbers on a check over the phone and becomes agitated, then listens to a guided meditation; So Hee haphazardly does her nails; Hadid loudly sighs while tapping her phone; Sock scrolls through selfies; Kidman calls a friend to gossip while eating cherries and, on another occasion, breaks equipment in a rage.

The campaign is shot by the photojournalist Joshua Bright, with videos by photographer Rosie Marks.