Badgley Mischka launches RTW in UK with QVC exclusive
The omnichannel retailer has been scoring some notable brand successes in recent years (such as White Stuff and Dune) and the debut of the American label adds to its ever-growing fashion offering. It also marks the brand’s first everyday collection available for UK shoppers.
Badgley Mischka launched originally in 1998 and is best known for its upscale eveningwear and luxury occasion footwear that frequently grace red carpets. While this collection, priced from £48 to £90, is a world away from those pieces, the halo effect of the luxury name should boost awareness and sales.
The ready-to-wear collection showcases a range of casuals and basics and includes colour block sweaters, wide leg palazzo trousers, long line gilets and a signature herringbone jacket.
“The exclusive line doesn’t stray from the brand’s ethos that every piece has a different area of interest, whether it’s the silhouette, stitching or fabric,” QVC said.
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