×
4 262
Fashion Jobs
LEVI'S
20 Hour Keyholder
Permanent · Cambridge
PAUL SMITH
Showroom Coordinator
Permanent · LONDON
SPORTS DIRECT FITNESS
General Assistant - Everlast Fitness
Permanent · BURY ST EDMUNDS
AVON
Head of Sales Leaders Business Value Stream
Permanent · NORTHAMPTON
FARFETCH
Director of Finance Business Partnering - Marketplaces
Permanent · LONDON
SCHUH
Head of Central Merchandising
Permanent · BATHGATE
PRIMARK
Associate Product Owner, Supplier Effectiveness
Permanent · READING
PRIMARK
Product Owner, Core Retail (Finance)
Permanent · READING
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, New Street
Permanent · Birmingham
GILLY HICKS STORES
Gilly Hicks - Brand Representative, Arndale
Permanent · Manchester
VF INTERNATIONAL
Credit Controller (Strategic Accounts)
Permanent · NOTTINGHAM
L'OREAL GROUP
Credit Controller Apprentice - Manchester
Permanent · Manchester
DR. MARTENS
Assistant Digital & Social Marketing Manager Apac
Permanent · HONG KONG
HUGO BOSS UK LTD.
Warehouse Operations Manager
Permanent · LONDON
HUGO BOSS UK LTD.
Learning & Development Partner (Corporate)
Permanent · LONDON
HUGO BOSS UK LTD.
Project Coordinator
Permanent · LONDON
GANT
Brand Consultant - Part Time - Gant John Lewis Cribbs
Permanent · PATCHWAY
L'OREAL GROUP
Business Category Manager
Permanent · London
L'OREAL GROUP
Lancôme Deputy Business Manager, 1.0, John Lewis, Oxford Street (Ftc)
Permanent · London
L'OREAL GROUP
Senior Visual Merchandising Manager - l'Oreal Paris - Cpd
Permanent · London
L'OREAL GROUP
Advocacy Brand Manager - Cpd
Permanent · London
L'OREAL GROUP
Warehouse Team Leader - am / pm
Permanent · Manchester
Published
Mar 20, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Back to the 90s, Umbro/MTV launch rave range

Published
Mar 20, 2023

Consumers old enough to remember the acid house/rave days — and those discovering it for the first time — might like UK sports brand Umbro’s latest move. It’s resurrecting the music scene of the late ‘80’s and early ‘90’s in a new fashion/music partnership with music video channel MTV.


Umbro x MTV



Tracing a path back to Umbro’s home city of Manchester, the Umbro x MTV collaboration “celebrates a time when working class kids, football fans, and students came together in disused warehouses, abandoned office blocks and country fields to rave together to a single unifying beat”.

For SS23, they revisit the ‘Second Summer of Love’ with a collection that combines casual sports-inspired silhouettes with a range of graphic prints and colours inspired by the period’s rave scene.

1990’s visual markers include a fusion logo, intertwining the Umbro and MTV logos alongside a warped allover checkerboard print. Fabrics also nod to the ‘90’s with a shell suit-inspired nylon crinkle plus a polyester fabric “which has been a long-time go-to for Umbro kits and training wear”.

In keeping with the oversized and androgynous aesthetic of the time, silhouettes throughout are slightly bigger for a genderless fit.

Hero styles include: the Coach Jacket, (£75), a hoodie (£60), trackpants (£60), a graphic T-shirt (£25), and a football jersey (£35). A Vest, Swim Shorts, and Bucket Hat are also available in the same colour options, priced at £30, £35, and £22 respectively.

The Umbo x MTV collection also extends into footwear and accessories with items such as sneakers and caps ranging from £18 to £80.

Featuring in the new collection’s campaign is Manchester band Porij, musically inspired by the same era.
 

Copyright © 2023 FashionNetwork.com All rights reserved.