×
1 866
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots, Trafford - 15 Hours - Part Time, Permanent
Permanent · Manchester
FOOT LOCKER
Community Marketing Manager
Permanent · London
VF INTERNATIONAL
UK Retail - IT Senior Service Delivery Analyst
Permanent · NOTTINGHAM
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
EUDON CHOI
Production Manager
Permanent · LONDON
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
Published
Oct 19, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Back-to-office drive boosted online fashion checkouts in September

Published
Oct 19, 2021

Demand online for new officewear jumped in September as workers steadily began reverting to pre-pandemic conditions, a new report shows.


Photo: Pexels/Public domain



Signalling the beginning of the end of the work-from-homewear era, online fashion checkouts for apparel increased 15% year-on-year last month, and by 8% month-on-month, according to consumer experience platform True Fit.

Site traffic, order volumes and average order value (AOV) all rose last month.

Importantly, even after last year’s rapid growth in demand for online fashion during the pandemic, fashion checkouts in 2021 still remain 6% higher compared to 2020, “showing the sustained demand for e-commerce and a long-term shift in the behaviour of increasingly digitally-first consumers”, the report, entitled Fashion Genome, claims.

Digital browsing also saw a boost in September, with web traffic to fashion retailers up 22% on the year, while AOV also increased 8% on the monthly average for 2021 and by 6% year-on-year, “pointing to sustained consumer confidence even amidst the supply chain disruption experienced by UK retailers”.

With ‘back to the office’ outfitting boosting new category buying spikes online, demand for women’s dresses has now overtaken denim. By mid-October dress sales were outstripping denim by 10%.

Meanwhile, demand for more formal footwear, such as boots, has consistently outpaced trainers since July, represented 50% more purchases compared to trainers last month.

However, hybrid working has still got Britons opting for ‘comfort’ when it comes to workwear outfitting. The data shows casualwear checkouts are up across womenswear and menswear since the beginning of the month, rising 140% and 180% respectively.

Sarah Curran Usher, GM EMEA at True Fit, said: “The sustained and continued upward growth in demand for online fashion shows shoppers are now truly digital-first – even the most devout bricks-and-mortar fashion shoppers have shifted and stayed online, while those who were already digitally-native have had those behaviours further reinforced and entrenched.”

She added: “And for retailers, that means supporting customers in new ways that match their evolved shopping needs. Central to that is being able to quickly get under the skin of customers’ preferences around fit and size, to connect them with only what they love.  Only then can they turn site traffic from first-time browsers into repeat-returning shoppers, and existing customers into long-term brand advocates.”

Copyright © 2021 FashionNetwork.com All rights reserved.