BHS.com amps up offering with first Christmas range

By

Barbara Santamaria

Published
Oct 7, 2016

Following its re-launch as an online retailer at the end of September, BHS.com has now introduced its first out of two Christmas ranges.

The first instalment offers textile products including bed linen, cushions, throws, decorative accessories, lanterns and candle holders. They join an offering of over 500 options that are already available on the site, from lighting and bedroom products to bathroom accessories,

The second range will be available from 21 October and include the brand’s famous Christmas hampers, gifts and home fragrances. These will be spread across three themes: Winter Wonderland, Alpine Retreat and Glam Christmas.

A further launch on 14 October will see kitchen and dining ranges added to the new website. Finally, on 28 October BHS will launch the first fashion collections for men, women and children.

“We have had a great response to our relaunch in September and I’m really excited to now be rolling out the first of our Christmas ranges as we promised,” said David Anderson, Managing Director of BHS International.

“As we continue roll-out new product ranges and ramp up our marketing activity, we are confident we can build further on our early success.” 

BHS is now owned by Qatari group Al Mana, which also represents a range of high profile brands including Zara, Mango, Armani Exchange, United Colors of Benetton and Reebok.

Based in London with an 84-strong workforce, the retailer now places a much bigger focus on offering best-selling products than it did before. According to previous statements, BHS will also feature a smaller number of products than before.