Augustinus Bader opens first pop-up in Los Angeles
Luxury skincare brand Augustinus Bader has opened its first-ever pop-up shop, located in Los Angeles' The Grove shopping precinct.
Spanning 250 square feet, the space was opened in partnership with U.S. luxury department store Nordstrom, and was designed to reflect the “cutting-edge science and technology” of the beauty brand.
“The design recalls the abstraction of the reflective surfaces, clean lines and the iconic chemistry table in a research laboratory integrated with key brand cues, copper and blue of product packaging and the healing star,” said Augustinus Bader, in a statement.
Instore, locals can shop a range of the UK-based brand's products while offering complimentary skin consultations with beauty professionals.
A slew of the brand's ambassadors and beauty industry leaders are also expected to host events at the pop-up, including celebrity facial masseur, Lord Gavin McLeod-Valentine; makeup artist, Nikki DeRoest; and hair stylist, Glen Coco.
“We are thrilled to open the brand’s first conceptual pop-up in North America for 4 weeks in October,” said co-founder and CEO, Charles Rosier.
“It’s a true LA destination takeover with a modern introduction to our premium skincare and luxury wellness regimens.”
The Augustinus Bader pop-up at The Grove runs from October 3 to 29.
Founded in 2018 by Rosier, a German-born biomedical scientist, Augustinus Bader is a doctor-formulated brand that uses Rosier's patented technology TFC8 - a renewing complex found in its two hero skincare products, The Cream, and The Rich Cream.
According the Financial Times, the Augustinus Bader skincare brand has grown from a turnover of $7 million in 2018 to $70 million in 2020.
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