Apr 21, 2016
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Atelier Reverso launches at London's Jaeger-LeCoultre boutique

Apr 21, 2016

To celebrate the 85th anniversary of the Jaeger-LeCoultre’s iconic Reverso watch, the brand opened the first ever Atelier Reverso at Jaeger-LeCoultre's London boutique on Monday.

Inside the very first Jaeger-Lecoultre boutique in London - Boutique Jaeger-Lecoultre

Now in London and coming soon to Paris, the Atelier Reverso allows watch lovers to create and customise their own Reverso watch.

“Since its invention, the Reverso has always offered a possibility to create a personal engraved design on its swivelling caseback, and today we are taking this concept further," says Daniel Riedo, Jaeger-LeCoultre CEO, in a news statement. 


What’s more, l'Atelier Reverso has collaborated with Christian Louboutin to introduce a collection of new dials designed by the luxury brand.
Jaeger-LeCoultre in London is located at 13 Old Bond Street. 

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