ASOS's Mat Dunn to join Gymshark

Mat Dunn — the ASOS exec who took over as interim CEO after the departure of Nick Beighton — has found a new role and is the latest senior signing at Gymshark.

The COO/CFO of ASOS will join the fast-expanding activewear brand in the New year.

He’ll report directly to founder and CEO Ben Francis and the company said his aim will be to help Gymshark “become the global powerhouse and iconic brand he and all the senior leadership believe it can be”.

His predecessor Philip Daw joined the firm in 2015 when it was turning over around £10 million. In its last financial year, Gymshark reported revenues of almost £500m. Daw was “instrumental in securing the partnership with General Atlantic in August 2020”, a deal that saw Gymshark become only the second British company in history to achieve ‘Unicorn’ status (a valuation of £1 billion+) with no prior investment.

Dunn joins a company that has clearly developed fast but it’s one that’s still growing. He said of his new role: “Gymshark is a brand I’ve admired from afar for a long time. There are very few British companies that could become a global leader in such a short space of time. As soon as I met Ben and the team, I felt the energy.

“I’m incredibly excited for what the future holds for this company that started in a garage in Birmingham. I cannot wait to get started.”

Ben Francis called him “one of the best CFOs, not just in retail, but in business globally. His record for growth speaks for itself. He will bring a new dimension, both to our financial operation and Gymshark as a whole and he will undoubtedly help us grow into the company I truly believe we can be. I’d also like to thank Philip Daw for his service and the role he has played in building Gymshark into the company you see today.”

ASOS's Mat Dunn to join Gymshark

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