ASOS joins electric bus trial for commuting staff

By

Nigel TAYLOR

Published
Mar 7, 2023

ASOS is moving forward with its commitment to transition to all things green. The digital fashion retail giant has linked with Zeelo to trial a new 100% electric bus. It will allow ASOS to run 260 employee commutes to and from its key customer care centre in the UK over an initial 30-day test period.

The trial forms part of a ‘test & learn 100% electric commuter service’ launched by Zeelo to encourage its clients to make the switch to electric vehicles (EV). The programme also enables Zeelo's bus operator partners across the country to evaluate the ease-of-use of driving and charging electric vehicles for regular passenger transport.

Daryl Wilkes, Director of Customer Care at ASOS, said: “Employee journeys represent a small proportion of our overall emissions, but that doesn't mean they should be ignored. Our team at Leavesden love the commuter service that Zeelo already provides, and we're pleased to support this important trial.”

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Sam Ryan, CEO of Zeelo, added: “Our mission for all Zeelo smart bus commutes to be Net Zero by 2030 cannot be achieved without demonstrating just how simple it is to make the switch to electric bus transport. We’re delighted to bring on board progressive companies like ASOS who are thinking about sustainability across their value chain.”