Asos, JW Anderson, Burberry among Fashion Futures winners

By

Cajsa Lykke Carlson

Published
May 23, 2016

Decoded Fashion, the global events series that connects fashion and retail with new tech, held its inaugural Fashion Futures Awards at LSO St Luke's in London on May 18.

Burberry and Snapchat took home Decoded Fashion's Visionary Award, which recognises two leaders – one from fashion, the other from tech – that are spearheading innovation, disrupting the norm and changing the face of the industry as we know it. E-tail giant Asos won the award for "A Killer Experience - Most innovative way of enhancing the consumer experience."

JW Anderson, the London-based designer who won the British Fashion awards for both Womenswear and Menswear Designer of the Year in 2015, won the "Beyond the Runway" award for "Most engaging campaign launched at Fashion Week" for his collaboration with gay social networking app Grindr.

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Thread, the British online menswear styling service, won the Real-Time Innovator award for "Best use of data and analytics for fashion and retail", and Sephora won the Bytes and Bricks award for best omni-channel experience. Christopher Raeburn x UnMade won the Digital Coalition award for best brand and start-up collaboration.

The other winners were MySwear, Parcels for Me and Semaine. The winners were chosen by a jury that included Caroline Issa, Chief Executive & Fashion Director, Tank and José Neves, CEO & Founder, Farfetch.