×
2 316
Fashion Jobs
REISS
Marketing Manager
Permanent · LONDON
ESTEE LAUDER
The Estée Lauder Companies - HR Partner, Retail - Maternity Cover
Permanent · London
HEAD OFFICE
Various CRM Roles Within John Lewis Financial Services
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen CRM Campaign Manager
Permanent · LONDON
BOOHOOMAN
CRM Assistant
Permanent · MANCHESTER
JOHN LEWIS
Loss Prevention Partner
Permanent · BRISTOL
JOHN LEWIS
Loss Prevention Partner
Permanent · EXETER
JOHN LEWIS
Loss Prevention Partner
Permanent ·
LRM GOODS
Marketing Manager
Permanent · GUILDFORD
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cambridge - 21 Hours - Part Time - Permanent
Permanent · Cambridge
ESTEE LAUDER
Clinique - Consultant - Boots, Horsham - 13 Hours - Part Time, Permanent
Permanent · Horsham
ESTEE LAUDER
Clinique - Consultant - Boots, Crawley - 13 Hours - Part Time, Permanent
Permanent · Crawley
ESTEE LAUDER
Clinique - Consultant - Boots, Oxford Street - 22.5 Hours - Part Time, Permanent
Permanent · London
ESTEE LAUDER
Clinique - Consultant - Boots-Hampton, Peterborough - 11 Hours - Part Time, Permanent
Permanent · Peterborough
ESTEE LAUDER
Clinique - Consultant - Heathrow, Terminal 4 - 18 Hours / 3 Days - Part-Time, Permanent
Permanent · Longford
ESTEE LAUDER
Clinique - Consultant - Boots, Ballymena - 9.5 Hours / Week - Part Time, Permanent
Permanent · Ballymena
ESTEE LAUDER
Mac Cosmetics -Media And Advertising Manager
Permanent · London
ESTEE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTEE LAUDER
Clinique - Consultant - Marks & Spencer – Manchester, Handforth - 15 Hours / 3 Days, Part-Time, Permanent
Permanent · Manchester
ESTEE LAUDER
Clinique - Consultant - Marks & Spencer – Lisburn - 15 Hours / 3 Days, Part-Time, Permanent
Permanent · Lisburn
Ads
Published
Dec 9, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

As gardening booms, Cotswold Designer Centre to add Dobbies to boost appeal

Published
Dec 9, 2021

Experiences are becoming increasingly important as a way for malls to attract consumers. And incentive ideas to capture their imaginations come in all shapes and sizes.


Dobbies Garden Centres


So it’s interesting that premium retail and leisure destination Cotswold Designer Centre, which doesn’t open until autumn 2023, has chosen a garden centre as its key ‘leisure’ anchor.

Construction has begun on its new flagship Dobbies Garden Centre, and it’s a major project that won’t be completed until next autumn. Not surprising, given its size: at 74,000 sq ft, it will be the largest in South West England and is expected to serve more than 750,000 customers each year.

It will feature a full range of plants and houseplants, gardening accessories and products, outdoor living, pets, gifting and toys, as well as a cookshop, home décor, and a 10,000 sq ft restaurant.

With gardening becoming a growing leisure activity, and not just for the growing retiree demographic, the feature is "expected to be a major draw in an area that benefits from a catchment that includes Bristol and Birmingham as well as the millions of tourists visiting the Cotswolds Area of Outstanding Natural Beauty each year”. 

Gardening and fashion have been drawing ever closer links in recent periods, a move accelerated by the pandemic. Whether it’s labels offering gardening advice via social media during lockdowns, Joules buying the Garden Trading business as a natural complement to its fashion offer, or Dunhill linking with a florist for a floral-inspired menswear collection, the trend is being seen across the price spectrum.

And Dobbies already has fashion links with Hotter Shoes choosing it for concessions targeting its key demographic.

Graeme Jenkins, CEO of Dobbies Garden Centres, expects the new mega-garden-centre to be “an exceptional shopper experience.”

Simon Tothill, Property and Development Director of Robert Hitchins Ltd, said: “Having [Dobbies] as our leisure anchor is a major asset to our scheme and a reflection both of the need for a mix of uses in retail destinations and the surge in popularity of gardening.” 

He added: “Momentum is gathering for Cotswolds Designer Outlet, which will delight guests when it opens its doors in 2023. Working with Realm, we are seeing very promising levels of interest from brands who are excited by the compelling prospects that [it] offers.”

The first phase of the premium retail destination will provide 75 units across 140,000 sq ft, alongside leisure facilities and landscaped areas. Phase two will bring the total footprint to 90 units across 181,000 sq ft.

Copyright © 2022 FashionNetwork.com All rights reserved.