As Britishness becomes key focus, new Burberry book celebrates brand heritage

By

Sandra Halliday

Published
Mar 3, 2023

It may be just a coincidence, but at the same time as Burberry is reasserting its Britishness under it still-new CEO and creative director, a new book has come out celebrating the heritage of the luxury label.

“More than 165 years of innovation, adventure and a unique expression of Britishness come to life” in the new book on Burberry from luxury publisher Assouline, we’re told. The richly illustrated volume is filled with material from the Burberry archive and beyond.

There are five chapters, featuring 200 illustrations, that show the brand’s evolution from a family-run company in 1856 to a global luxury brand with a sock exchange listing in 2022. 

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Each of the chapters “explores a range of notable events and the emblems for which Burberry is renowned. Think inspiring explorers, signature trench coats and a distinct British identity”.

That identity is a key part of the brand story that Daniel Lee's designs are telling at present, with the company, having said that it will focus more heavily on its British heritage, so it's something we're likely to see more and more in its marketing going forward.

The company’s Brand Curator of its archive, Carly Eck, said: “Burberry is a story of creativity, exploration, innovation and community – all of which continue to be at the heart of the brand. In unearthing a dormant treasure trove, countless gold nuggets have been revealed. This book, the only one to be endorsed by the brand in recent times, presents a panorama of the company’s extraordinary heritage, which deserves to be widely celebrated. It’s the stuff of legends.”

It retails at £150/$195/€195 and is available for pre-order at assouline.com from 3 March. It can be bought at Burberry and Assouline stores and online from 28 March.