Argos launches Christmas hair & beauty campaign with influencer

By

Barbara Santamaria

Published
Dec 6, 2019

Argos is showcasing its range of hair styling tools in a new online campaign unveiled this week.

The retail company has partnered with TV personality Lucy Mecklenburgh, known for her appearances in ITV2 reality series The Only Way Is Essex, and celebrity hairstylist Dominic Seeley to show how to get this season’s hottest hair and beauty styles.

Mecklenburgh’s hair is styled using the latest Remington tools to achieve trendsetting Christmas party hairstyles, from jeweled flat iron waves to a low-bun look encrusted with gems. 

Max Factor beauty products are used to accentuate her features, and highlight the fact that over 1,000 makeup and skincare lines are now available for Fast Track delivery.

The campaign has been released in the form of YouTube tutorials, taking advantage of a format that is wildly popular on the platform. In fact, tutorials are some of the most watched videos on YouTube as they provide value to subscribers and global audiences.

The focus is on how easy it is to replicate these Christmas and NYE looks at home.

Lucy Mecklenburgh said: “Christmas is my favourite time of year and it’s no secret that I love getting glammed up to enjoy the festivities with my friends and family. This hair and make-up made me feel super confident as a mum-to-be and Dom’s steps using the Argos tools make the looks really easy to re-create at home. I’ll definitely be giving them a go myself over the Christmas period.” 

An Argos spokesperson added: “It’s really easy to get your hands on hair and beauty tools at the very last minute thanks to our Fast Track service, which delivers nationwide within four hours – meaning you can order in the morning and be ready to hit the town that same day.”