×
145
Fashion Jobs
HTNK
Enterprise New Business Manager (UK)
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant
Permanent · LONDON
PINK PANTY
Web Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Hoopers, Wilmslow (Maternity Cover) (37.5)
Permanent · Manchester
SHISEIDO
Bareminerals Account Manager - Debenhams, Dundee (37.5)
Permanent · Dundee
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
KIMAI
Marketing Manager
Permanent · LONDON
FOREO
Senior Creative PR Storyteller
Permanent · LONDON
MICHAEL KORS (UK) LIMITED
Ecommerce Operations Manager, Emea
Permanent · London
SHISEIDO
Account Manager - Debenhams
Permanent · BURY SAINT EDMUNDS
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
SHISEIDO
Shisiedo Group Fragrance Account Manager - John Lewis, Brent Cross (22.5)
Permanent · London
OUKA LONDON LTD
Graphic Design Intern(Mandarin)
Internship · LONDON
OUKA LONDON LTD
Graphic Design Intern
Internship · LONDON
SANDRO UK
Part-Time Sales Assistant (16h/Week) M/W - Notting Hill m/f
Permanent · LONDON
NIKE
Nike Part Time Athlete (Sales Associate)
Permanent · Banbridge
THE CLOTHING LOUNGE
Graphic Designer
Internship · LONDON
MAJE
Sales Assistant, Part Time (16Hrs) - Westbourne Grove, London
Permanent · LONDRES
MAJE
Sales Assistant, Part Time (16Hrs) - Sloane Street, London
Permanent · LONDRES
MARROUGE
E-Commerce And Marketing Internship
Internship · LONDON
MAJE
Sales Assistant, Full Time - Canary Wharf, London
Fixed-term · LONDRES

Are teenagers deserting Facebook?

Published
Apr 24, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The average age of U.S. Facebook users has increased from 38 to 41 in two years, while the total number of active users has dropped by more than 7% in six months. Such are the findings of Right Mix Marketing ad agency, which reports that a growing number of teenage users are abandoning the social network.

An extract from the Right Mix Marketing study


The trend is no doubt bad news for clothing brands, which have finally included Facebook in their marketing strategy after years of hesitation. Their efforts were especially aimed at reaching and retaining a younger clientele whose shopping cart totals are higher on average than those of their older peers.

But even more amazing is the primary reason for this lack of interest, namely teenagers’ parents, who are increasingly more active on the network. Half those parents who sign up for Facebook initially do so to monitor their children, and 74% check their children’s page several times a week, according to Right Mix Marketing. As a result, a third of teens say they are embarrassed by the comments from their parents, 30% would like to “unfriend” their parents since they no longer get the privacy they seek on Facebook.

As a result, teenagers are now switching to other networks, including Tumblr, Twitter, Instagram or Snapchat, a movement Facebook is well aware of. “We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook,” said the company owned by Mark Zuckerberg in a recent financial disclosure. “For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram.”

Copyright © 2020 FashionNetwork.com All rights reserved.